The first in a series of 10 blogs, helping you find your own answers to 10 key questions about your intellectual property, or IP.
When approaching IP, the best starting point is to ask: what have I got? To put the right strategies in place to protect and exploit your assets, you must first work out what they all are.
It’s standard practice in most companies to have a register of fixed assets. Creating a register for intangible assets is slightly more challenging, as the things you’re talking about don’t have serial numbers. However, it’s well worth doing: these are the most valuable assets mostcompanies own.
The method we have found works best is to think about these assets as falling into five headings. The contents of each category are summarised below, but there are over 40 different types in total:
Most companies who have gone through this exercise are pleasantly surprised at the number and range of intangible assets they have and use. If you found less than a dozen: have a second look!
Your guide is Martin Brassell, CEO of Inngot. Visit www.inngot.com for an online innovation profiling tool that can help you identify all the IP and intangible assets your business owns, and present them in a report you can store and share.
Others in the series:
Unlocking the hidden value of apps