Just two of the questions to the BBC’s small business panel of experts that have been asked – and answered over the last couple of months. We thought it would be useful to summarise the main points here, but you can of course read all the advice in full on the on the BBC’s business pages.
The advice is provided by an eclectic group of business professionals, including Tom Ryan, founder of US-based Smashburger, the UK’s own Julie Meyer (Ariadne Capital), Eric Ries, a Silicon Valley technology entrepreneur and start-up adviser, Dieter Burmester (luxury German hi-fi) and more.
How to expand
How do I get new customers?
There’s no one single solution to business expansion or new customer acquisition but the one of the key messages that appears in all the suggestions is focus. Don’t try to be all things to everyone, everywhere. If you focus your efforts and know why you are doing something, what it’s going to cost and what you want to achieve, you will stand a much better chance of success.