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    March, 2012

    • Hidden gems #8: Microsoft Access

      This month’s Hidden Gem is like a set of car keys- usually hidden in plain sight. Microsoft Access has been part of the main set of programs shipped with Office for well over a decade now, but it’s one of the least-used programs in the suite – even though you may well have paid for...
    • Buy Office Home & Business 2010 now + get Publisher too!

      Buy Microsoft Office Home and Business 2010 now - and download Publisher too*. Redemption Process (3 Steps) Buy and activate the product: Buy Office Home and Business 2010 now and activate it between 08 February 2012 and 21 March 2012. Verify purchase: Go to www.Office.com/GetPublisher...
    • Online Marketing helps drive Small Business growth

      Developing strong products and services is only part of the challenge for small and medium-sized businesses (SMBs). Unless they are able to reach out to consumers and develop brand awareness, how can they ever be expected to generate a profit? SMBs generally only have limited advertising budgets - they...
    • Pay-per-click (PPC) for SMBs #10: Negative match types

      Continuing our series of guest posts from Microsoft Advertising.. Last week Akhila filled you in on how to apply match types and bids to your SMB accounts. The Shah’s Cars account is now ready to go live, but there’s just one more adCenter feature to explore: Negative Keywords . Trust...
    • PPC for SMBs #9: Bids and match types

      Continuing our series of guest posts from Microsoft Advertising... So far, we’ve furnished our imaginary business, Shah’s Cars, with an account , relevant keywords and engaging ads . Next, we need to decide on the bids and match types to use. Identifying the relevant bids and right match...