February, 2012

You’re just about to start your first search campaign for Shah’s Cars , advertising your new car insurance product, but you have no idea what the average CPC is, what the seasonality looks like, what your typical audience is and you want to go live as soon as possible. Where do you start...

There has never been a better time to start running your search campaigns in adCenter because you can: Easily import your Google and Yahoo! campaigns to Bing using the Microsoft adCenter platform Efficiently promote your business to UK and international markets Control the costs: you only...

Finding Keywords via the adCenter Desktop Tool First up, open your adCenter desktop tool (download here if you haven’t got it yet!) and hit the research tab, located top left… Once in you’ve got four options which will help you with keyword generation; ‘Similar Keywords’...

Our imaginary account for ‘Shah’s Cars’ is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective ads that target the right customers can help increase your click-through-rate (CTR) and increase the campaign’s return on...

Research in the first month of the New Year points to record levels of new businesses being created and high optimism amongst small business owners. Will this confidence convert into international trade and expansion? We hope so! Enterprise Nation founder, Emma Jones (@emmaljones), offers four steps...