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    January, 2012

    • Pay-per-Click (PPC) for SMB #4: An intro to Microsoft adCenter Desktop

      After a break over the Christmas period we're continuing our series of guest posts from Microsoft Advertising on how to get started with pay-per-click advertising. In our previous adCenter post, an introduction to Microsoft Advertising adCenter , I gave you the basics of adCenter and how you can use...
    • The two angles of irresistibility

      Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy and blog based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk . Her next book, Rebooting My Brain...
    • In the cloud or in the house? It’s your choice

      2011 was the year that most small businesses discovered ‘The Cloud’. Because there’s still a fair amount of fuzziness (technical term) around what ‘The Cloud’ is, here’s a brief explanation. In essence, working in the cloud means using the Internet to access tools...
    • See how Bing can help grow your small business

      Microsoft Advertising has just launched a new Facebook campaign in the UK and France to help more businesses like yours reach new customers with the help of our fictional UK small business customers Stan & Dan. What does Stan know about online advertising that Dan doesn’t? You can watch...
    • Productivity? Learn to type!

      Today's post is courtesy of Ewan Dalton, who heads up the technology group within Microsoft UK’s partner business, and who also publishes a “Tip o’ the Week” to several thousand people, covering many aspects of productivity and technology. Previous tips are also published onto...