January, 2012

After a break over the Christmas period we're continuing our series of guest posts from Microsoft Advertising on how to get started with pay-per-click advertising. In our previous adCenter post, an introduction to Microsoft Advertising adCenter , I gave you the basics of adCenter and how you can use...

Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy and blog based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk . Her next book, Rebooting My Brain...

2011 was the year that most small businesses discovered ‘The Cloud’. Because there’s still a fair amount of fuzziness (technical term) around what ‘The Cloud’ is, here’s a brief explanation. In essence, working in the cloud means using the Internet to access tools...

Microsoft Advertising has just launched a new Facebook campaign in the UK and France to help more businesses like yours reach new customers with the help of our fictional UK small business customers Stan & Dan. What does Stan know about online advertising that Dan doesn’t? You can watch...

Today's post is courtesy of Ewan Dalton, who heads up the technology group within Microsoft UK’s partner business, and who also publishes a “Tip o’ the Week” to several thousand people, covering many aspects of productivity and technology. Previous tips are also published onto...