Guest post from Cedric Chambaz, Marketing Manager - Search & SMB, Microsoft Advertising  

In November 2009, Bing UK reached an important milestone: Microsoft removed its beta tag  as significant relevancy gains and innovative features such as Visual Search, Categorised Search or Twitter Integration  were released. Bing user base has since grown and got more and more engaged, resulting in a positive evolution of our search volumes and query share.

It was now time to amplify our Bing marketing, and for the mass consumer campaign to start.

Last week, Microsoft launched a multi-million pound advertising drive in the UK. We are committed to driving our query volumes upwards and we want you and your business to benefit from it. The three-month campaign will include a mix of TV, rich media and online slots alongside a high profile sponsorship of The Simpsons as the show celebrates its 20th anniversary. TV commercials will soon be aired across ITV, Channel 4, Five and their portfolio of TV services as well as Sky Media and IDS digital channels including Bravo, Dave, GOLD, Living TV and Good Food.

Research shows that over 40% of users are dissatisfied with their current search experience. Bing’s mission is to offer a unique searching experience that helps British users make faster, more informed decisions. And with this campaign we are sharing this ambition with the entire UK population (see the first ad here).

For small and medium businesses this means a growing, more qualified traffic and a serious alternative to Google. In December, Nielsen NetRatings has once again confirmed that Bing traffic was 40% more likely to convert than the average UK searcher. So it has never been a better time to consider advertising your business on Bing using search marketing.

Learn more about the benefits of search marketing for your business