Guest post from Cedric Chambaz, Marketing Manager (Search & SMB), Microsoft Advertising

 

Bing has been a major change in the digital landscape when it was released in June last year. Since then, it has become established as the UK best converting search engine for advertisers, and continues to see its user base grow every month.

 

Search Marketing is a critical marketing technique for small and medium businesses. So if you want to learn more about this pay-per-click advertising, or improve your digital strategy, you really should visit Search Engine Strategies 2010, 16-19 February, at the Business Design Centre in London.

 

This leading digital marketing event will provide invaluable learning, with lively workshops and expert speakers on topics including: 

• Keyword analysis for optimum conversion rates;

• Website Optimisation;
• Link building for super ranking;
• Master local, mobile and video marketing, plus analytics and social media…

 

And guess what? Not only does Bing delivers great traffic for your website, but we are also giving you the opportunity to attend this milestone event at a discount rate.

To receive a 20% discount off the price of a Conference Pass or a free Expo Pass just enter the priority code '20BING' when you register for the conference.