Small businesses can kick-start recovery by selecting smart technology. So says Robert Epstein, Microsoft’s Head of Small Business Sales & Marketing in the UK. We all of us know that technology can make a difference – something simple, such as learning how to use categories in Outlook 2007 for example, can drastically reduce the time you spend searching for emails – but on a larger scale, the right technology really can boost your competitiveness.
I’ll give you one of Robert's tips here – Live online. “Work is no longer a place we go to, but a thing we do. The computer has become our office - select your hardware and software carefully, considering products such as laptops running Microsoft’s new Windows 7 operating system, which helps your remote workers easily connect, access, and share all their work computer programs, files, and network resources, securely, regardless of where they’re actually working from.”
You'll have to read the article to find out what Robert’s other 6 tips are tops are....
Small business is the the major mechanism capable of producing significant job growth in the current economy. Many decent and talented managers have been looking for work for a year and are starting businesses based on - as you note - providing productivity improvements.
An entrepreneur's business is indeed what 'we do'.