A niche business
In best-selling book ‘The Long Tail' author Chris Anderson says the future of business does not lie in blockbuster hits but in niche products. Home businesses up and down the land are testimony to this. Emma Jones looks at why niche is good and showcases a few shining examples.
An authoritative source
Chris Anderson has achieved fame (and possibly a small fortune) through his excellent book that started the conversation on the power of being a niche business. In it he said:
"We are now a nation of niches. There are still blockbuster movies, hit TV shows and top-selling CDs but fewer events that capture the communal popular culture spirit. The action is elsewhere, with the country watching cable shows or reading blogs that play to a specific audience."
Niche is good
Anderson is right. Home businesses are starting up to cater for specific needs and a specific audience. This is good for three reasons:
Here are just a few examples of niche businesses. They show you can find your niche whether you're in food, fashion or events.
If you're starting a business, develop a specific product or idea that serves a specific audience and, if you're growing your business, how about streamlining activity to focus on a niche end of the market.
PingBack from http://www.midatlanticcoinopshow.com/2009/04/why-niche-business-is-good-business/