This generally comes top of the priority list for every business - large or small - which is why we've put together a new section on the Microsoft Small Business website. Take a look at our Finding and Keeping customers section, which includes pages on how to build a professional website, how to build customer relationships and sales, developing and enhancing your website and how you can promote sites through search engine optimisation and marketing. We'll be developing the whole Business Goals section over the next few months too, incorporating more resources on being competitive and how to increase profitability.
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Guest post from Emma Jones, founder of the home business website Enterprise Nation ( http://www.enterprisenation.com/