You also need an idea of course, and ideally, a USP - unique selling proposition - what makes you/your service/your product a better buy than someone else's? As with most things, I suspect it comes down to you and first impressions - whether it's your website, your business card, your first telephone call, and yes, even the way you present yourself. (They reckon you make up your mind within the first 30 seconds or so whether or not you're going to buy a house, for example.)
As well as all the above however, you're also going to need all the help you get in terms of free software, downloads, trial software, free website etc. And this is where the Small Business Centre steps in and becomes your best online buddy. Find out how you can get your business online - free.
Not everyone wants to create a million-pound business. A significant number of small business owners
Great ideas and successful businesses are often born out of periods of economic hardship and recession.