Wouldn't we all love to know the answer to this one! There are no guarantees of course, but there are positive steps you can take to make sure your website doesn't get lost in cyberspace.
Our Ask the Experts section on the Small Business website is designed to provide answers to questions like these. If you have a specific problem or would like advice on how to approach a business issue our panel of small business experts may be able to help. Visit the website for more details, or simply email your question.
A few minutes spent reading ‘Search Marketing for Small Business', which you can download here, may also be time well spent.
And the answer to the question? You'll have to read the article yourself! But Microsoft's Rich Bowen, adCenter Program Manager (EMEA), talks about Search Engine Marketing (SEM), Pay-per-Click advertising (PPC), meta-tags and more. SEO (search engine optimisation) is a craft in itself, but even just a grounding in the basics can make the difference between being seen and being invisible.
Kevin Costner built his field of dreams and was told ‘They will come'. If only this were true of websites....