When you want to build a Internet facing site, Search Engine Optimization(SEO) is always very important. Who doesn’t want their sites to be visited by more people? However, SEO is not a very simple task, it needs to be planned at the very beginning of the site construction. I worked on many sites before, different topics, but they all landed into the first page of search engine results for certain keywords. I didn’t use any black hat tricks in my work, they might have better result at the beginning, but they would get punished when search engines improves. Of course – always make sure you have awesome content in the sites, that is the key. Remember, by following the right way, even a site with all hand-crafted static HTML pages could get much more traffic than a complex WCM system.
Let’s take a look at my quick check list of SEO:
This checklist can help you to start with your project. But don’t forget to promote your site as much as you can. More links coming from important websites can bring up your ranks significantly. And don’t use spamlinks or hidden text – these can get your site a very low score in the long time.