Today, I’m bidding a belated farewell to my Yahoo! home page (my.yahoo.com), which has been my browser home page for over 16 years. I say belated because I really haven’t visited it much since Yahoo! forced the new my.yahoo.com home page format on me and reduced the key capabilities I’d been using for so long. Though I tried other home pages over the years, I always came back because my.yahoo, you were the best at giving me what I wanted in a home page … but I have to face reality.
Farewell, old friend, we’ve been through a lot together, but we need to both recognize and acknowledge that we’ve grown apart and you are simply not meeting my needs anymore. I can’t really blame you, it’s not your fault - I blame it on your new friends and what they’ve been telling you. When you had your makeover, cnn.com told you that it was “… a good first step” and called you “… more ‘intuitive and personal’”, so I understand why you’ve embraced your changes.
I have a different perspective. I miss the days when you were useful and when the information I needed was right there and easy to find. Superficially, you seem similar – but beneath the skin, where it counts, you’ve lost that special something in order to fit in and be part of the cool crowd.
I hope your new “friends” are worth it, because you’re going to have to get along with out your old set of friends, who’ve tried desperately to get you to see reason. Strangely, this webpro story had a positive tone and key message pick-up for Yahoo! (similar to the cnn one I mentioned above), but I couldn’t find a comment on the article that was positive – not a single one. Here is a small sampling from (probably now former) users of my.yahoo.com:
Similarly, users provide pretty clear feedback on the positive cnn “step in the right direction” article – again, I could not find a single comment in support of your makeover:
These voices … say it better than I can. Remember how I used to always keep a portfolio of companies – not because I owned the stock – but so I could click through and look at the news headlines related to all of them for the day? I could click on my “Open Source” portfolio of companies or “Software leaders” portfolio and see all of the related news and quickly get to what I wanted to know. Now, if I click on the portfolio, it collapse the list – seriously, I feel deflated.
So, goodbye and best of luck! I want to say that we can still be friends, but really, you know that never works out very well. I’ll smile fondly when some other web site mentions you name once in a while, and I can honestly say I wish only the best for you, but I’ve already moved on.