This week, we will be releasing three installments of our new “Trust in Computing” research study.  In late 2012, Microsoft Trustworthy Computing commissioned comScore to conduct a survey to help uncover current attitudes and perceptions related to security and privacy. This research explores trends in attitudes and opinions across nine countries/regions, and among three audience segments.

The research objectives included:

  • Measure the current level of trust in technology products and services in terms of security and privacy.
  • Identify where concerns about security and privacy might be slowing down technology adoption, particularly related to cloud computing, consumerization of IT, government legislation with respect to the internet, geographic location data in mobile devices, and cyber threats.
  • Evaluate all of the above among the IT Professional, Developer, and Consumer audiences.
  • Better understand all of the above in different locations/regions around the world.

Locations:  The research explored trends in attitudes and opinions across nine countries/regions, including Brazil, Canada, China, Germany, India, Japan, Russia, the United Kingdom, and the United States.  These locations provided a good mix of demographics with varying socio-economic factors, technology adoption rates and security related risks. 

Profiles:  The research segmented audiences by Home users, IT Professionals, and Developers.  This segmentation helped to provide a good cross sectional representation of opinions and attitudes. 

This week we’ll be revealing key findings our research has uncovered on timely topics including the impact of Bring Your Own Device (BYOD) in the enterprise, the development of secure software and cybercrime.  Stay tuned!

Tim Rains
Director
Trustworthy Computing