I've attended just about all of the major voice related conferences in our industry to date but of late it seems like the buzz that drew so many to VoIP and SIP in the "early" days is starting to wane as the industry matures and SIP is no longer a question but an assumption. So I'm quite intrigued to see what eComm can become. I've read some very favorable comments about the inaugural event in 2008. I'm now blocking off my calendar to attend next year's event. Like Microsoft's own Interact event, this sophomore effort is not one to miss. Ping me if you plan on attending as well. Would be great to meet as many folks as possible there.