Roper Poll Shows Large Majority of Americans Strongly Disapprove of “App Stores” Sharing Personal Information with App Makers

Roper Poll Shows Large Majority of Americans Strongly Disapprove of “App Stores” Sharing Personal Information with App Makers

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A National Roper Poll® from GfK Shows a Large Majority of Americans Strongly Disapprove of
“App Stores” Sharing Personal Information with App Makers
Large majority unaware whether any major “app store” shares personal information with app makers

Redmond, Wash.— This new study found more than 9 in 10 Americans (91%) disapprove of app stores sharing personal information with app makers, including user’s full name, email address, and the neighborhood where they live. In addition, the survey, which was commissioned by Microsoft to clarify the extent to which the public understands and approves of privacy practices related to app stores, showed that 90% of Americans do not think app stores should be allowed to share user’s personal information with app makers without an opt-out opportunity. This telephone study was conducted by the global independent market research company GfK from March 28 through 30, 2013 among 1,005 Americans ages 18 and older from across the United States.


The research also indicated that 87% of Americans are unaware of this practice, as 77% do not believe that any app store passes user’s personal information to app makers and 10% don’t know whether this practice occurs. Further, 84% of Americans thought that app stores sharing user’s personal information with the makers of the apps, without an opt-out option, was an invasion of privacy. More than nine in ten email users (91%) agreed that app stores should warn users before sharing personal information with the makers of the apps they purchase.


Annie Weber, Executive Vice President of GfK Public Affairs & Corporate Communications said that “the results suggest that many Americans are uncomfortable with the idea of app stores sharing users’ personal information with app makers. Our ongoing research on this topic suggest that digital privacy is a concern to people. And this survey suggests that online businesses need to make sure their customers and users understand the specifics of how their personal information is being shared with third parties, and both the benefits and drawbacks of these practices.” Links to the full survey can be found here.

Key results from this survey include:
• 91% of Americans disapprove of app stores sharing personal information such as user’s full name, email address, and the neighborhood where they live, with the maker of the apps they purchase. 59% disapprove strongly.
• 87% of Americans are unaware or don’t know whether any major app store shares user’s personal information such user’s full name, email address, and the neighborhood where they live, with the makers of the apps they purchase.
• 90% of Americans agree that app stores should not be allowed to share user’s personal information with the makers of the apps they purchase without an opt-out opportunity.
• 91% of Americans agree that app stores should warn users before sharing their personal information with the makers of the apps they purchase.
• 84% of Americans agree that app stores sharing user’s personal information with the makers of the apps they purchase is an invasion of privacy.

 # # #


About this study: The RDD telephone survey was conducted March. 28-30, 2013 by GfK’s Public Affairs & Corporate Communications division, among a nationally-representative sample of 1,005 adults age 18 or older. Interviews were conducted with 752 respondents on landlines and 253 respondents on cellular telephones. The data were weighted on age, sex, education, race and geographic region. The margin of error on results based on the full sample is plus or minus 3 percentage points.

For more information, press only: Waggener Edstrom Worldwide, (503) 443-7070, rrt@waggeneredstrom.com

For more information on GfK: www.gfkamerica.com

 

Comments
  • I dont condone personal information being shared, but as we know Google is internet search giant and their grasp on the internet and cell phone market has microsoft butt hurt. With google controlling the android market and apple and yahoo have teamed up, it leaves microsoft out in the cold. Microsoft had its chance to team up with yahoo and didnt and now apple is on it. Microsoft, STFU with ur scroogle crap and stick to building computers. you dont get to be the internet giant anymore.By the way, Bing SUCKS.

  • Microsoft, out of all the tech companies Google is the one y trust the most. And I don't trust Google with everything. This campaign ensures my believe in Google and my dislike for Microsoft.

  • Google is better than Bing! GOOGLE RULES!

  • that is so unfair!! NO ONE SHOULD BE ABLE TO FIND UR ADRESS OUT THEY COULD COME TO UR HOUSE!!!!! this campaign is correct, Google is unfair. if they do that with our apps imagine what they do with what we look up! I'm totally switching!

  • Can you guys stop suckin our di** bing always hatin on a nig ! GOOGLE IS AWESOME CAN WE STOP BEING MAD CAUSE WE DONT HAVE CUSTOMERS Thank you ;D

  • Bing's search results are horrible. They get an F-

    it's like Google is a test arena for what the American government intends to do to their "sheep/citizens"

  • Microsoft is clearly missing the point. For the past 10 years they have come out with sub standard products building a reputation for being unreliable. Now they feel a smear campaign against Google will some how restore their place as number one. I would like to start with where they got the phone numbers to for the “phone survey?” I am guessing the company they used probably bought the list from another company who collected the information using Google therefore, making Microsoft part of the problem. I’m also willing to bet most of the people who answered their phones from and unidentified number was using a landline phone and probably less likely to be the individuals who buy apps from an app store.  The more I think about it; most of the apps I my phone such a Evernote &  Amazon need my contact information and Google is doing me a favor by porting the information. It would be nice if Windows just focused on creating better products than lame smear ads.

  • Microsoft is clearly missing the point. For the past 10 years they have come out with sub standard products building a reputation for being unreliable. Now they feel a smear campaign against Google will some how restore their place as number one. I would like to start with where they got the phone numbers to for the “phone survey?” I am guessing the company they used probably bought the list from another company who collected the information using Google therefore, making Microsoft part of the problem. I’m also willing to bet most of the people who answered their phones from and unidentified number was using a landline phone and probably less likely to be the individuals who buy apps from an app store.  The more I think about it; most of the apps I my phone such a Evernote &  Amazon need my contact information and Google is doing me a favor by porting the information. It would be nice if Windows just focused on creating better products than lame smear ads.

  • More than 75% of the respondents are using a LAN Line? So, either A) Non-Cellphone users, B) those who are more traditional in thinking and possibly being older, or C) this wasn't just all app based user respondents.

    We also don't know the weighted percentage on the age of those being asked. So let's say for example, of the 1000 ish respondents (using 1000 as a round example number) 900 of these answers are 18-22, and 100 are let's say 35-54. So this ratio could then mean that the response of 9 18-22 yr olds is the same as ONE 35-54 year old. When it could be possible (based on my personal stereotype) that people in the 35-54 age range would be less willing to give out personal information. Or we can go the other route and there are a lot less in the 18-22 age range that would respond to this considering it was 75% from a lan line.

    All in all, like Savvy Jr. said, using these shitty respondent demographics, plus the smear campaign, and Microsoft yet again, makes them look like sleezy scumbags. Next time Microsoft, concentrate on what you are good at, and  don't create campaigns that don't bash another product so outright, instead create a campaign about how AWESOME your product can be.

  • ...read this truth:

    www.fsf.org/windows8

  • This is lame.  You know, when you buy ANY service anywhere on the web via a payment gateway like Amazon Payments or PayPal, the vendor gets your personal information including your full name, email address, and yes, your billing address (ooh! the neighborhood in which you live!).  When that happens, were you Scroogled? Amazaled?  Paypagled? Get a life.

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