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This offer does not apply to purchases of SBS 2003 through a software retailer (full packaged product), an applications vendor, or a Volume Licensing agreement.
This offer is known as the Technology Upgrade Program - you can find all the details as well as the instructions on how to fulfill the offer here:
From the site:
From the site:
So, what is in the Windows Small Business Server 2003 R2 Upgrade Media Kit?
You will receive the following in the Media Kit (subject to change):
R2 Technologies CD
Premium Technologies CD (2 CDs) – Premium Edition only
A "Getting Started" poster
Certificate of Authenticity for the Upgrade, which you will need to adhere to the server chassis
How do I get my Microsoft Windows Small Business Server 2003 R2 Upgrade Media Kit?
Retain Proof-of-Purchase Information and Locate Certificate of Authenticity: Upon purchasing on or after March 1, 2006, please retain all relevant documents for the proof-of-purchase, including but not limited to your invoice. Please also locate your Certificate of Authenticity of the product that should be adhered to your server chassis. You will need this information when requesting the Upgrade Media Kit. For information on locating your Certificate of Authenticity, see http://www.microsoft.com/resources/howtotell/en/default.mspx.
Revisit this Page to Place Your Order: Bookmark this page or www.microsoft.com/sbs. Once you see our "Release-to-Manufacturing" announcement, revisit this page to place your order for the Microsoft Windows Small Business Server 2003 R2 Upgrade Media Kit. Please note that while there is no charge for the Media Kit itself, a nominal fee for shipping and media fulfillment operations will apply.
Eligible customers must order the Microsoft Windows Small Business Server 2003 R2 Upgrade Media Kit by the following dates:
English Language versions
September 15, 2006
Non-English Language versions
October 15, 2006