Robert Hensing's Blog

Software Security . . . and stuff.

Our comically un-creative product naming continues . . .

Our comically un-creative product naming continues . . .

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"Windows Embedded NavReady 2009"!?!  Really people?  I think we totally missed an opportunity to add a few more words to describe this fascinating new OS variant thereby ensuring that it will in no way easily fit on any product stickers and will have to scroll horizontally across the screen in the help->about menu on the actual GPS device.  Sheesh.

Here are some missed opportunities (I'm sure the /. crowd will have even better suggestions):
"Windows Embedded NavReady 2009 Ultimate CE 5.1.3 Edition"
"Windows Embedded NavReady 2009 version 12.000.1024.16384 SP0 Ultimate GPS edition"

I will admit - when the Zune first came out I was not fond of the name (nor Vista for that matter) - but I now realize that they are both short, and sweet and utterly un-Microsoft in the naming conventions and now years later - I get it.  They are single words, easy to remember, and have truly become brands unto themselves.  In the case of Vista - many of the people I talk to don't even really explicitly associate it with 'Windows' . . . "Windows" refers to "Windows XP" - Vista is . . . well Vista. :)

  • I saw a blog post by Robert Hensing talking about Microsoft's new GPS product and its very uncreative

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