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This is impressive to me: I was looking at the website of the Centers for Disease Control and Prevention and the way they use the Internet and social media to communicate about the Swine Flu. They use all the latest media like Widgets, websites for mobile browsers, buttons to add to your website, online videos, podcasts, eCards, RSS Feeds, Twitter etc…
Read yourself: Social Media Tools for Consumers and Partners
I think this is really impressive and innovative!