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A few weeks ago we launched “The New Efficiency” campaign and we backed it up with a Virtual Launch Experience. This experience is essentially a website that offers a wealth of information regarding Windows 7, Windows Server 2008 R2 and Exchange 2010.

So what is this “The New Efficiency”? to simplify, it is that new state that companies found or are still in the process of establishing that allows them to innovate and be profitable while still having control of their costs.

This video recorded on September 29, 2009 shows Microsoft’s CEO Steve Balmer and top industry leaders debating the role of IT during the economic reset and discuss how companies are justifying IT investments across desktop, server, network and  beyond.

As you navigate through “The New Efficiency” site you will have the option to learn more about the desktop, server, communications and security. By clicking on each of these pivots you will be presented with a list of sessions, each containing a presentation and other resources such as PowerPoint decks and demos that cover in detail these technologies.

Of course, what better example to use than the session I recorded: “What is new with IIS and the Microsoft Web Platform”.

To learn more about “The New Efficiency” and these technologies please visit The New Efficiency.