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TechEd Europe starts this coming Monday November 9, 2009 at the Messe Convention Centre in Berlin. Traditionally TechEd has been one of the world’s leading IT Pro and Developer education and networking events and this year we are expecting over 5,000 IT professionals and developers to attend.

In today’s economic climate, business are under a huge amount of pressure to streamline their operations and work more efficiently. Meanwhile, customers are more eager than ever to save and more hesitant to spend. Both, employers and employees are requiring greater connection and collaboration mechanisms that can help them streamline their operations.

The result of all these components drives businesses to operate more efficiently. They need to seek a new balance and find new ways to increase productivity, innovate and deliver true value to their customers while they keep controlling their costs. Once they have achieve this new point of equilibrium, organizations will be able to enjoy the benefits of what we call “The New Efficiency”.

IT personnel and developers play a key role in the process of reaching this “New Efficiency” because they are better positioned to identify areas where efficiency can be improved and are can recognize which assets should be maximized to ensure the future success of the organization. This should come as no surprise. IT is more than ever a strategic asset that businesses are using to unify communications, aid collaboration among disparate workforces and improve security; all without driving up support costs.

At TechEd Europe 2009, Microsoft will announce the new generation of business solutions that help companies streamline and automate processes enabling their staff to concentrate on high-value tasks and providing them with the space needed to innovate. This new generation of business solutions encompasses a set of tools and technologies that realize real-live cost-savings for organizations.

I invite you to watch the keynote of Stephen Elop, president of the Microsoft Business Division, which will be streamed live online at 6:30 a.m. PST (UTC-8). Following his keynote, there will be a Q&A session scheduled to start at 8:00 a.m. PST (UTC-8). The live events and the recording of these sessions will be available for on-demand consumption at the links below.

 Outline of the news (Spanish)

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