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Barnes & Noble Partners With Microsoft On Digital Reading Technology
Barnes & Noble and Microsoft have announced the formation of a strategic partnership in a new to-be-named Barnes & Noble subsidiary which will build upon the history of strong innovation in digital reading technologies from both companies. The partnership will accelerate the transition to e-reading...
30 Apr 2012
CNN Helps Republican Convention Delegates Skype Those They Represent
Deep in the heart of Tampa, there is a CNN Grill. And deep inside the CNN Grill -- a combination working news studio and restaurant for participants in the Republican National Convention -- the 24-hour news network has deployed social media platforms to help different kinds of people connect. These...
28 Aug 2012
How Newsrooms Are Using Social Media To Strengthen Credibility And Engage Viewers
Guest post by Angie Goff, a multi-media journalist on TV and radio, based in Washington, DC. You can follow her on Twitter at @OhMyGoff , and Like OMG on Facebook. An earlier version of this article appeared at Angie's OhMyGoff.tv site. How do you get people to Like you? (On Facebook, I mean.) ...
17 Aug 2011
Six Ways Evangelists Can Promote Like Sports Illustrated Supermodel Kate Upton
Recently, I wrote an essay about how the open government movement could do a better job of engaging mainstream media, and more specifically how the simultanous Transparency Camp and White House Correspondents Dinner weekend could make better connections . One criticism of this is that the WHCD is too...
10 May 2012
Mobile Short Video Platform Tout Partners With Wall Street Journal On Political Convention Content
Launched in conjunction with the start of the Republican National Convention in Tampa, FL, the mobile short video company Tout has announced a global partnership with The Wall Street Journal (WSJ), which is called WSJ Worldstream and is part of WSJ Live, their existing video initiative. WSJ Worldstream...
31 Aug 2012
Inside The Beltway: Facebook Is To Politico As Twitter Is To National Journal
Guest post by Jeff Mascott, the Managing Partner of Adfero Group , a Washington, DC-based public relations firm. He also teaches at Georgetown University. You can follow him on Twitter at @jmascott . A version of this post originally appeared at K Street Cafe . There are an almost overwhelming number...
21 Jun 2011
Time Magazine Partners With Foursquare To Help Republican Convention Attendees Find Each Other
Where are my friends? Where are the VIP's? What's the best party to attend tonight? Those are not uncommon questions when you're at a huge event like the Republican National Convention. Tampa, FL, where it is being held, is a spread-out city, and events sponsored by myriad companies and organizations...
29 Aug 2012
Silicon Valley, Meet Cleveland: Young Entrepreneurs And Leaders Innovating The Rust Belt Of America
Typically , when you see a story in the mainstream media about innovators, entrepreneurs, and thinkers, it's about someone on the east or west coast, and within that in a few cities like New York, San Francisco, and Washington, DC. But the April 2012 issue of Details magazine (of all places) has an outstanding...
30 Mar 2012
Homefront Heroes Takes Compelling Wounded Warrior Stories To The GI Film Festival
For those not directly connected with an active-duty military person or a veteran, you often only hear their stories vaguely, or in passing. Now, two very different people have created Homefront Heroes to deliver veterans' stories to you in a very compelling, human way. Mike Allen, a Microsoft executive...
16 May 2012
American TimeHop: How the National Archives could make uncovering old information easier and personalized
Want to understand how a government decision that seemed insignificant 15 years ago has a big effect on your life today? There’s an app for that. Well, actually, I lied — There isn’t. But there could be. USA Today integrates TimeHop USA Today recently announced an intriguing...
29 Jan 2013
Evidence From The White House 'Twitter Town Hall' That Twitter Is Both Cutting-Edge Tech Company And Old-Fashioned Media Company
This week, President Obama took part in the first "Twitter Townhall" event, hosted in the East Room of the White House. I was on the scene to take it all in. The event led to widespread general coverage (see articles from Forbes and Bloomberg , for example) and what could be considered a public relations...
11 Jul 2011
The Washington Post Debuts A Real-Time Political Lie-Detector Prototype Named "Truth Teller"
This is a guest post by Lewis Shepherd, the Director of Microsoft’s Institute for Advanced Technology in Governments , based in Washington DC (with offices in Redmond, WA and the UK). You can follow him on Twitter at @lewisshepherd . This post originally appeared on his blog, Shepherd's Pi . ...
30 Jan 2013
Election 2012: Twitter Live-Streams The Republican Nevada Caucuses
In case you've missed most of the current election season so far, you may not have noticed that Twitter -- which is more mainstream than it has ever been -- is working with business partners, political candidates, and news organizations to innovate how the average voter engages during their caucuses...
9 Feb 2012
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