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USA Networks on Twitter is a Case Study in How Big Organizations Should Engage Average Stakeholders
Over the weekend, I watched a USA Networks made-for-TV movie called Over/Under. It was terrible. Don't get me wrong, I love the programming on USA. My two favorites right now are probably Suits and White Collar, but I have watched most of what they've put on the air in the last few years. It's a terrific...
7 Jan 2013
The Most Popular Tweet Of The Republican Convention Was Sent By A Prominent Democrat Named Barack Obama
On the Web, cleverness often triumphs over brute force. And cleverness on the part of Barack Obama and his staff resulted in a bit of a tactical social media victory during the Republican National Convention, with a single tweet. Twitter has confirmed that President Barack Obama's tweet that "This...
3 Sep 2012
Time Magazine Partners With Foursquare To Help Republican Convention Attendees Find Each Other
Where are my friends? Where are the VIP's? What's the best party to attend tonight? Those are not uncommon questions when you're at a huge event like the Republican National Convention. Tampa, FL, where it is being held, is a spread-out city, and events sponsored by myriad companies and organizations...
29 Aug 2012
CNN Helps Republican Convention Delegates Skype Those They Represent
Deep in the heart of Tampa, there is a CNN Grill. And deep inside the CNN Grill -- a combination working news studio and restaurant for participants in the Republican National Convention -- the 24-hour news network has deployed social media platforms to help different kinds of people connect. These...
28 Aug 2012
Six Ways Evangelists Can Promote Like Sports Illustrated Supermodel Kate Upton
Recently, I wrote an essay about how the open government movement could do a better job of engaging mainstream media, and more specifically how the simultanous Transparency Camp and White House Correspondents Dinner weekend could make better connections . One criticism of this is that the WHCD is too...
10 May 2012
White House Correspondents Dinner: Why Do Geeks Hate Nerdprom?
Recently, the White House Correspondents Dinner (AKA "Nerd Prom") and its bevy of pre-parties, after-parties, and brunches hit Washington, DC by storm as it does every spring. But across the Potomac in Arlington, VA, a simultaneous gathering of government enthusiasts known as "Transparency Camp" occurred...
8 May 2012
How Newsrooms Are Using Social Media To Strengthen Credibility And Engage Viewers
Guest post by Angie Goff, a multi-media journalist on TV and radio, based in Washington, DC. You can follow her on Twitter at @OhMyGoff , and Like OMG on Facebook. An earlier version of this article appeared at Angie's OhMyGoff.tv site. How do you get people to Like you? (On Facebook, I mean.) ...
17 Aug 2011
How Eva Longoria Overnetworked A Nonprofit
Beth Kanter , CEO of Zoetica and long-time writer about nonprofit organizations, described the " networked nonprofit " as, ...nonprofits [that] can unleash the power of social good BY On Saturday the 25th, in a flood of tweets, it dramatically concluded. But was it worth the effort? Can a Nonprofit...
20 Jun 2011
How Social Media Can Make You The Linchpin Of Your Political Or Advocacy Campaign Staff
I recently read the new business book by Seth Godin, Linchpin: Are you indispensible? which is a must-have for anyone’s bookshelf. Anyone who wants to be employed and successful, that is. (Sound like you? Thought so.) The major premise of the book is that there are no more great jobs that pay well...
20 Jun 2011
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