In conjunction with Data Privacy Day, Microsoft has just released commissioned research conducted in Canada, Germany, Ireland, Spain, and the United States, and found that while 91 percent of people have done something to manage their online profile, only 44 percent of adults actively think about the long-term consequences their activities have on their online reputation. The research also indicates those who don’t think about the consequences of their online activities are less likely to actively manage their online reputations or create positive influences on their reputations through their online activities. It’s possible that people who don’t actively think about the consequences of their activities also might underestimate how much they can impact their own online reputations and those of others.
View a presentation of the survey's findings or download the executive summary (PDF).
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