Microsoft Office 2010 Engineering

The official blog of the Microsoft Office product development group

New Ways to Try and Buy Microsoft Office 2010

New Ways to Try and Buy Microsoft Office 2010

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We’re thrilled about the growing number of people who are using Microsoft Office every day to get things done at work, at home, at school and on the go. For instance:

  • 500 million people worldwide use Microsoft Office
  • From July, 2008 through June, 2009 – Office 2007 experienced 92% year over year growth in trials, equating to 23 million trial downloads
  • Office 2007 Home and Student edition has been the top selling PC software title at US retail for the last two years

On the heels of such positive momentum, we’re excited to talk about big improvements in the way we’ll deliver the next version of Office to consumers.

Along with the great product innovations we’re delivering in Office 2010, we’re introducing even more choice and flexibility for consumers in how they can try, buy and experience Office 2010 on new and existing PCs. This includes:


Product Key Card and Microsoft Office Starter 2010

clip_image002For consumers who purchase a new PC, Microsoft is working with major PC manufacturers and our retail partners to make it simpler than ever to try and buy Office 2010.

Through our retail partners, Microsoft is introducing an all-new Product Key Card to help consumers more easily access and experience Office 2010 on new PCs that have been pre-loaded with Office 2010. The Product Key Card is a single license card (with no DVD media) that will be sold at major electronic retail outlets.

An added bonus: The card’s packaging is smaller than the full package (DVD) product, and is eco/retail-friendly. The key number contained on the card will unlock Office 2010 software that has been pre-loaded by the PC manufacturers on their PCs, and enables a simpler and faster path for consumers to begin using any one of three full versions of Microsoft Office – Office Home & Student 2010, Office Home & Business 2010, or Office Professional 2010.


As part of Office 2010 software that will be pre-loaded by the PC manufacturers on their PCs, we’re introducing Microsoft Office Starter 2010. Office Starter 2010 is a reduced-functionality, advertising-supported version of Office 2010, available exclusively on new PCs. Office Starter 2010 will provide new PC owners with immediate exposure to the Office 2010 experience on new PCs right out of the box.

Office Starter 2010 will include Office Word Starter 2010 and Office Excel Starter 2010, with the basic functionality for creating, viewing and editing documents. Office Starter 2010 will replace Microsoft Works, offering a consistent Office user experience, such as the Ribbon, with a simple path to upgrade to a fully-featured version of Office 2010 directly from within the product.

Get Microsoft Silverlight

Click-To-Run technology for downloading trial and purchasing Office 2010

For people who want to try or buy Office 2010 on existing PCs, Microsoft is unveiling Click-to-Run, a new and enhanced download experience for consumers. Click-to-Run makes it easier than ever for customers to try or buy Office digitally by significantly reducing the time and effort required to download Office 2010 over the Internet. Click-to-Run automatically downloads and installs any software patches when connected to the Internet, helping people maintain and keep their Office software up-to-date. Click-to-Run uses virtualization technology so it allows customers to maintain multiple versions of Office. This enables them to try Office 2010 side-by-side with the existing version of Office.

We will have the broad beta of Office 2010 later this year and invite people to become familiar with Office 2010, in the way that works best for them, and then easily upgrade to a full version of Office Home and Student 2010, Office Home and Business 2010, or Office Professional 2010 when they’re ready to buy. To find out more information about Office 2010 visit

Get Microsoft Silverlight

Takeshi Numoto, Corporate Vice President, Office

  • Super, what will be in the next edition after that one 2010, I think you reached the end?? who knows!!

  • I posted my comments regarding Starter and Click-to-Run on Channel9 blog posts.

    @Abedeldayem-"reached the end?", I think the future for Office looks brighter than ever.  There is so much work ahead to tie Office to the web.  For example, Outlook Business Contact Manager should be hosted/synced with Office Live Small Business.  Not doing so is limiting its potential.  MS Excel could use better web extraction capabilties than it currently has. MS SharePoint needs some serious enhancements.  Right now, I use DotNetNuke because skinning is more difficult that it needs to be with SharePoint.  Its also easier to build forms, collect and store data in SQL Server database using DotNetNuke.  It would be great to see SharePoint be able to serve up Microsoft Access databases, forms and reports.  That would give MS Access a reason to live on.  MS Office Communication Server needs an edition geared toward small businesses or at least find a way for Office Communicator to be utilized with 3rd party SIP servers.  InfoPath could/should be available on Office Live where more consumers can be exposed to it.  Microsoft Math probably should be included in the Office Student and Home edition.  Microsoft is doing quite a good job with collaboration and I think we'll see that evolve.  MS Office apps could do a better job of utilizing multiple displays.  An example, with a dual montor config it would be nice if Excel would let you view two worksheets at the same time (sort of a double maximize capability).  I could go on and on...but you get the point.

  • Works was simpler and faster than Office, but the different file formats have always been a pain. Windows 7 Wordpad finally has Word compatibility, so what are the advantages of Word 2010 Starter over Wordpad 7?

  • May be you keep the default extension as .doc .ppt .xls

    because it pains a lot to reconvert it into it's compatible mode using it's older versions.

    hoping for the best...

  • What's going to happen if there is no internet connectivity to update the ads?

  • Starter advertising - ALA NetZero, Juno and so forth - not very thoughtful, however major comment concerns absence of replacemengt for Works database

    Membership in several computer clubs has shown that tghe dagtabase is of major importance to average user.

  • I hear the word "upgrade later" and "limited functionality" and I am immediately put off. After paying $200 every other year for a new operating system all your software should come with it. Durrr. I don't want any of this "limited functionality" crap. This is why I encourage software piracy. It's the only way I can get what I paid for, instead of being nickeled and dimed every three seconds. Microsoft, I've been a loyal customer for a long time, but I'm sick of having to upgrade things! If I pay for the software, the upgrades should be "freeeeee." Or at least cheaper. I bought Vista a year ago and now I have to pay another hundred+ bucks to upgrade that? I think not. Torrentsearch here I come.

  • Why is everyone paying this crap? are all people using windows stupid?

  • I was expecting that, I believe most of the software will be free in the future and companies will get revenue through ads, services, and consulting. Google leading this industry right now. On the other hand, cellphone companies will offer FREE services with ads pop up on your screen.

  • The keycard idea is good, although it depends on its price compared to the number of installs.  Office 2007 came with 3 installs per household and could be bought for as little as $99 - $149, that means an install price of $33-$50 for one machine.  If thats still the price then this deal could work out, and may tempt the average non committed user.

    Yeah pricing is a big issue.

  • Может вы сделаете для Мака это ваше новое чудо полностью функциональным для Великого Русского языка... Надоело покупать эти language packs  для Русского в Windows!.... Но для Мака даже этой возможности никогда не было! Стыдно, микрософтовцы, стыдно!!! - при вашей успешности на рынке быть такими жадными!!! ПРОИГРАЕТЕ...!  УСТУПИТЕ ПОЗИЦИИ OPEN OFFICE ИЗ-ЗА ВАШЕЙ ЖАДНОСТИ И НАДМЕННОСТИ!!!...

  • The writing is on the wall for Microsoft - you can exist with all software for free and once that concept is packaged and marketed properly so the average user can user it MS will struggle to sell software. All software is eventually going to exist in the cloud with just a basic OS in the hardware and we'll be connected permanently on all devices types.

  • I'm a 47yers. new first time college student that does on-line schooling I feel this 2010 would benifit me greatly with my studies

  • Can we get a screenshot of what the ads will look like?

  • Well the adverts in Office 2010 Starter Edition don't look that bad at all they’re functional but not in your face distracting:

    That would definitely make me want to try it out.  Certainly this is a great idea for cash conscious users who only want some of the basic functionality of Excel and Word.  Which might include me on any additional Windows partitions when I dual or triple boot.

    The question then is how frequently people use the other Office applications?

    Obviously Outlook is not going to have an ad supported version anytime soon.  There is no real obvious competitor, and this will make sure Business customers keep buying the full version at least in the short term which is Microsoft’s main source of Office revenue.

    But how many people use PowerPoint regularly?  I’m guessing most people use PowerPoint to view presentations but not many will actually get around to editing them on a regular basis.  In that case I would hope that a PowerPoint viewer is integrated into the Office 2010 Starter edition.

    The risk for Microsoft is that people would just download Open Office Impress in those rare cases when they needed a basic PowerPoint editor, which isn’t bad in itself unless the user downloads the whole Open Office suite with Impress.  This could destroy the ad driven model of Office 2010 Starter.

    This point of course may be less of an issue if the Office 2007 file formats (*.docx, *.xlsx) are pushed as defaults in Office 2010 Starter as Open Office is not that reliable with these newer file formats which may keep these users loyal.  Users could also be kept loyal if there was an online version of PowerPoint for those rare times when a PowerPoint editor is needed.

    It’ s going to be interesting to see if this carrot be used to get people to use other Microsoft Live services, and generate larger profits going forward.  Office 2010 Starter Edition is certainly going to be an interesting move for Microsoft.

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