There is some irony that I’m posting about a spot on the TODAY show that ran yesterday ;)
Last September I met Katie Linendoll as part of our New York Fashion Week activities and showed her FaceCake’s Swivel – an digital fitting room powered by Kinect for Windows. On the TODAY show yesterday, Katie showed the technology in action along with a host of other tech + fashion creations.
On the accompanying blog post from the TODAY show, it’s cool to see how Swivel has advanced since September, notably with Swivel Close-up that allows virtual makeup bars. As Katie notes, score one for us germophobes!
I have seen this before. Kinect has been used for more things than people ever thought it would.
The demo was pretty limited .. I'd be more impressed if it made a 3D model of the customer before adding digital assets ... but I do think this is where things are heading in the next 5-10 years. While stores will showcase this capability there is no doubt you will be able to do this in the privacy of your home. I can see a more advanced version offering clothing recommendations based on your age, sex, body shape, hair/eye/skin color, season and taking into account your interests. Probably the biggest hurdle to overcome is making it easy for stores, of all sizes, to create high fidelity 3D digital assets themselves that could be used in a "digital fitting room" app.
I am starting up a fashion design company making fashions for young women that are very eco-friendly. As part of our efforts to avoid using excess land space, we plan to offer our products online only, and virtual dressing rooms will be a large part of that. You can learn more about our plans at www.ecoevolutionfashion.com. The site has basic information on what our plans are and will be updated regularly as we move closer to our launch date, tentatively set for March 2014.