Following on from Todd Carmichael’s great talk that I posted on Monday, I’d like to share another talk from that event. Grant McCracken spoke about the remixing of culture that we see across the online and offline worlds – typified by services such as Pinterest or “one a day” challenges that are prevalent on Facebook.

As an anthropologist, Grant has been studied this trend for his book Culturematic and I was fascinated by his first example, Bud Caddell, who tweeted as if he were in the mailroom of the TV show Man Men. But that was just the beginning - he's worth 7 minutes of your time today to change your perception on culture.