I like the style of these ads – building on the Andrew Belle video from late last year, this ad shows choreographer Bobby Bonsey and producer Egan Orion working with a bunch of products to bring a flash mob together in Seattle. Cool to see some places I know in the video but more than that, I like the way they’re shot, the mix of products used and the connection between the products. The fonts use for titles – those little details count too and cool to see how the weave The Killers in there and even a hashtag!
I’d love to see this run as a TV spot…
hat tip to @winrumors and Brad Tipp
Was thinking the same about a TV spot. It would be great to reinforce the brand using this, the upbeat music and as you mentioned the way it's filmed make me feel really positive about Microsoft. The products are shown in use instead of listing the features which comes across a lot better. Next at Microsoft is on Wave :)
SO MANY HIPSTERS!