Earlier this year, we released a new set of partner profitability resources, adding to and complementing those that we have provided to Microsoft partners over the past few years. Our latest wave of information and resources helps you understand how IT spending is changing and what customers are looking for in a partner as they evaluate and spend on third platform technologies (cloud, mobile, big data, and social). This was a much-discussed topic at WPC in July. You can watch profitability-related sessions on-demand—see our list and links at the bottom of this post.

imagePublic IT cloud services spending reached US$47.4 billion in 2013 and is expected reach over US$127 billion by 2018, according to a recent IDC study. This same IDC research shows that cloud-oriented partners have 1.5 times higher gross-profit percentages and 1.6 times the recurring revenue as a portion of total revenue than other partners. Learn more

(See the full infographic from IDC)

 New profitability webcast series, September 30–November 18

image Profitability Wednesday webcasts
Register for this 8-part series, led by Microsoft Worldwide Partner Group Senior Business Strategy Analyst, Jen Sieger. Each Wednesday, you have two options to attend, at 8:30AM and 6:00PM Pacific Time.

Register here: http://aka.ms/pwedam

Profitability resources guide

Getting started

Get a third-party perspective about the IT market and spending and the importance of partners to customers in this blog post by Darren Bibby, VP of Channels and Alliances Research at IDC

Learn more about the considerations for building a successful, profitable cloud practice

Read the Cloud Profitability blog series, which provides you with expert advice and guidance for building a successful cloud business

Prepare your business

Sign up for an assessment of how your business operates and receive prescriptive guidance about the investments to make for sustained profitability with the cloud

Overview of resources and opportunities
Customer solution scenarios and financial models

Review and learn about solution scenarios and financial models that will help you identify new opportunities for profitability

Connect, engage, and stay informed

Join the Microsoft US Partner Community on Twitter, Facebook, and Yammer and read our community blogs to stay informed

We offer product-oriented partner communities led by our US Partner Technology Strategists

If your company serves SMB customers, connect with the US SMB team

Build cloud knowledge and skills across your organization

Sales training

Technical training

Resources for consultants

Sell what you know: use Microsoft Cloud to run your business

Internal use benefits for Microsoft Azure, Office 365, Microsoft Dynamics CRM Online, and Windows 10 (upgrade only) are available to partners with an Action Pack subscription or competency

SkyKick Migration Suite offer for partners
Action Pack subscribers and competency partners can use SkyKick Migration Suite to migrate your business to Office 365 for free on up to 500 seats. Offer valid until June 30, 2016.

Market and sell your Microsoft Cloud-based solutions

Utilize marketing and sales messaging and materials from our partner marketing websites

Utilize Microsoft Pinpoint to showcase your solutions to thousands of customers and connect with new prospects

Utilize compete resources to differentiate yourself from the competition

Demonstrate your cloud expertise through sales and customer adoption Earn cloud performance competencies for your expertise in selling and driving adoption of Microsoft Azure, Office 365, and Microsoft Dynamics CRM Online

Customer cloud adoption resources

Cloud partner incentives and investments

Review the Partner Incentives Portfolio for the Enterprise, SMB, Cloud Services, and Devices categories

Get support for Microsoft Cloud
  • All MPN members have access to unlimited, no-cost technical support through the Partner Support Community forums
  • Competency partners and Action Pack subscribers can call MPN Support at 1-800-MPN-SOLV (676-7658)
  • Partners with a Cloud Performance competency and select hybrid competencies have access to Signature Cloud Support

Support offerings through Partner Technical Services

WPC 2015 sessions on demand

The links below are to videos of WPC 2015 sessions about partner profitability. For additional conference resources, sign in to Connect and select Sessions > WPC 2015 Session Resources