SMB Live Image_Blog

This year’s SMB Live events, coming to 25 cities across the United States, include a day of new in-depth and hands-on marketing content, and a day of 300-level technical training to modernize your organization’s technical skills and marketing capabilities. You’ll leave SMB Live with the tools you need for cloud business growth and to be prepared to help modernize your SMB customers to Office 365 and hybrid cloud with Microsoft Azure, Hyper-V, and Windows Server 2012 R2.

Space at these SMB Live events is limited. Register today to secure your spot at the event in the city nearest you.

Day 1 – Business and Marketing

Day 2 – Technical

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Attend and participate in this interactive, hands-on workshop with step-by-step, prescriptive guidance to build a marketing campaign that targets your SMB customers.. 

We’ll also cover the Office 365 licensing options and best practices on managing current cloud customers to drive adoption, utilization, and upgrades.

Level 200 for BDMs and Marketing roles

For more details, see the agenda at the bottom of this post.
Technical experts will show you how to use the latest Microsoft server and cloud technologies to deliver hybrid cloud solutions to small and midsize organizations.






Level 200–300 for Technical roles

For more details, see the agenda at the bottom of this post.

What’s different?

In our previous SMB Live business events, we addressed the philosophy of building an effective marketing campaign. Now, we’ll drill deeply into specific guidance for executing your marketing campaign with new training and interactive hands-on sessions that will share and explain best marketing practices to help your business execute and drive sales.

What’s different?

In our previous SMB Live technical events, we helped partners identify opportunities to enable their SMB customers to increase efficiency and productivity in the cloud. This course includes more than 90% new, 300-level technical content including presentations, demonstrations, and hands-on labs to teach you how-to effectively deliver hybrid cloud solutions to SMBs.
Who should attend?
C-level executives and practice managers, as well as marketing and sales professionals who want to take their baseline marketing to the next level
Who should attend?
Technical Decision Makers, IT Professionals, and Consultants who sell and/or consult with SMB customers

Cities, dates, and links to register for each day

Registration for these events is on the Partner Learning Center. To register, you must be a member of the Microsoft Partner Network. To associate yourself to your company’s MPN profile, follow the steps here. If you need help with registration, email plcteam@asentus.net.

To register, click the date for the session you want to attend.

City Day 1 – date and registration Day 2 – date and registration
Bellevue, WA

February 24

February 25
New York, NY

March 10

March 11
Nashville, TN

March 10

March 11
Sunnyvale, CA

March 11

March 12
Indianapolis, IN

March 11

March 12
Charlotte, NC

March 17

March 18
Cleveland, OH March 17 March 18
Denver, CO March 18 March 19
Boston, MA March 18 March 19
St. Louis, MO March 18 March 19
Salt Lake City, UT March 24 March 25
Tampa, FL March 24 March 25
Downers Grove, IL March 24 March 25
Pittsburgh, PA March 25 March 26
Detroit, MI March 25 March 26
Philadelphia, PA March 31 April 1
Houston, TX March 31 April 1
Fort Lauderdale, FL April 1 April 2
Los Angeles, CA April 14 April 15
Hartford, CT April 14 April 15
Dallas, TX April 14 April 15
Atlanta, GA April 15 April 16
Irvine, CA April 15 April 16
Minneapolis, MN April 15 April 16
San Francisco, CA April 21 April 22
Washington, DC April 21 April 22

Agendas

Day 1 Marketing Workshop – Attract customers. Grow sales.

10:00AM – 4:30PM

Opening: Cloud trends update

Marketing Workshop: Differentiate yourself within a crowded marketplace and accelerate your sales engine

  • Warmup exercise
  • Identify your unique points of differentiation
  • Value is invaluable: Create a value proposition that attracts the right customer
  • A mile in their shoes: Map your prospects’ sales journey and build a nurture plan
  • Ready, set, go! (to market): Build your own sales materials that generate demand
  • Rise to the top: Launch a search engine campaign that gets you noticed

Cloud growth acceleration modules

  • How to manage existing cloud customers to increase retention and maximize upsell opportunities
  • Overview of the new Cloud Solution Provider (CSP) licensing model
Day 2 Technical Training – Modernize with Hybrid Cloud

9:00AM – 5:00PM

Class introduction: Windows Server and Azure Hybrid opportunities

Modules, demos and labs

Module 1: Maximizing hardware utilization with Windows Server 20132 R2 and Hyper V

  • Lab: Virtualizing with the latest Edition of Hyper-V

Module 2: Assessing & Migrating (moving) customers  to Windows Server 2012 R2

  • Demo: Using the Microsoft Assessment & Planning Tool (MAP)
  • Lab: Using Migration Tools to Migrate Server Roles

Module 3: Speed up Azure deployment with  Azure Solution Accelerators for SMB

  • Extending Networks to Azure/Hybrid Cloud
  • Hybrid identity with Active Directory, Office 365 and Azure
  • Storage, Backup and Disaster Recovery with Azure

Module 4: Hybrid Identity with Active Directory, Office 365, and Azure

  • Lab: Migrating Active Directory Domains to Windows Server 2012 R2
  • Lab: DirSync with Office 365

Module 5: Implementing cost-effective storage

  • Lab: Implementing Storage Pools and Storage Spaces

Module 6: The “Need to Know:” Next generation of Windows, Skype for Business, Windows Server

Module 7: Offers, incentives, and support

Wrap up and Q&A