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Home | US Partner News Online | WPC 2014
by Jenni Flinders, Vice President, Microsoft US Partner Group
I love to travel, which is fortunate considering the amount of it I do for my job. But for years, I’ve been juggling between an on the ground, connected, productive, and entertained experience with my smartphone, while in the air I’m…not. Now, that disconnect between what we want to do with our mobile devices and what we can do while flying is about to change. The FAA recently announced that it is allowing the use of small portable electronics in airplane mode at any altitude.
From the gate to the air, fliers will now have more opportunities to use their gadgets. And beyond that, Partners now have exciting new opportunities to deliver solutions that help those fliers get more done while traveling from Point A to Point B. Take a look at how some of your peers in the channel are already soaring with business-focused apps that allow fliers to:
Customers who travel for business want to have access to their lives on the ground, even when they’re in the air. With new freedom to use devices on aircraft, I encourage you to think about how your own business could reach new heights with a mobile focus.
Connect with me on Twitter @Jenni_Flinders and share your ideas!
Great post. I agree with you in that I also love to travel and meet with customers and partners. I'm glad to see Microsoft and the partner community (and a few non-traditional partners ... e.g. Avis) are getting in on the effort. I prefer NOT to be connected in the air. An airplane seat is one of the last three bastions of Thinking. As I have written and spoken about before "WiFi in the Sky" is inevitable. However, I do hope Microsoft and the vendors that make products to work on the Microsoft platform consider the need for an "offline productivity experience" too. Productivity is NOT defined by Connectivity.
Hello, In this post, I was illustrating that there is a new opportunity to think about some of the most tech savvy customers, frequent travelers. As one of those customers, I believe having the choice to be connected anywhere along my travels allows me to be more productive. With that in mind, I am excited to see new device form factors and rich services from our dedicated partner community that enables great experiences during transit. - Jenni
I realize that some people will leap at the opportunity to remain "connected" at all times to their digital life. If that is what they want then I am happy that they can now do so in flight within the limitations of the new FAA rules. There is, however, a need for us to disconnect at times in order to refresh both the body, the mind and the soul. In your enthusiasm to promote Microsoft's mobile focus it would be refreshing to see you provide some sage words of advice about not being overly connected at all times. I'm sorry to say that this article to me reads like a recipe for needlessly wring out every ounce of blood from a corporate employee when they travel. Although you embrace this opportunity, you really need to check the research that's available concerning how the push for people to be constantly connected to a digital life is affecting a person's ability to actually have a life, one that they find worthwhile. You might change your own focus once you have taken the time to really ponder that issue.