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By Peter K. Han, Microsoft Vice President of US OEM
It’s amazing how different and diverse the workplace looks compared to what it looked like even 10 years ago. More modern businesses are operating outside of physical company walls. Remote working programs are being implemented at even the most traditional of businesses. And some businesses residing within fixed office environments find they need very specific IT solutions to optimally deliver their services—if only someone would build those solutions.
These modern workforce realities are an incredible chance for you to innovate and sell. Workers who conduct much of their business in non-office locations, or whose workplaces impose extreme device use conditions, are prime customers for custom IT solutions and devices. I’m excited about conversations I’ve had with our OEM partners about their plans for creating form factors powered by the new Windows to capitalize on these opportunities.
Windows 8.1 has enabled PC manufacturers to create a host of new device styles precisely aligned to the unique work requirements of certain industries, including meeting regulatory specifications or enabling offsite collaboration. Some of these include:
The potential for customizing devices for specialized work needs seems almost limitless. But my experience with the innovators in our community tells me that there are many more to come to market in the near future, and I’d like you to think about how you can participate in this growth opportunity.
I encourage you to keep an eye out for additional information, insights, and resources from me on the topic of industry-specific design, manufacturing, and sales.
Do you have customers who could perform their jobs even better with custom form factors? Chances are you do, and I’d love to hear how you plan to meet their needs. Follow me on Twitter @PeterHanMSFT to share your ideas.