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A blog series for US partners by Jenni Flinders, Microsoft US Vice President, Partner Strategy and Programs.
In your career, you’ve probably recognized that the events you’ve received the greatest benefit from are those you actively prepared for and participated in. No one has the time to attend an event that just “happens,” and if ever there was an event worth strategizing for, it’s the 2013 Worldwide Partner Conference in Houston.
In just a couple of days, WPC 2013 will kick off the largest annual gathering for the Microsoft partner community, and it’s like no other event in the industry. This is our annual opportunity to give you a preview of our plans so that you are primed to take full advantage of them and lay the foundation for your most successful year yet. Bringing you, our partners, into the fold as we kick off our market strategy focused around devices and services for the new Microsoft fiscal year (FY14).
For the benefit of your business, it’s as important to know what WPC has planned for you, as it is that you have a plan for it. Toward this end, I’d like to share with you the many ways Microsoft has built value into this year’s conference, as well as help you organize your plans for maximum WPC results:
Our plan for WPC is to:
Your plan for WPC should include:
Don’t sit back and passively let WPC happen to you. Instead, seize it as a moment in time to accumulate mission-critical knowledge, unearth new and profitable relationships and shine a brighter light on your business than ever before. I urge you to approach your time at WPC with a disciplined eye, identifying what your success metrics will be for the event, far in advance of that exciting week in July.
Whether you’re a WPC newcomer or a WPC veteran, I want to hear your plans for deriving the greatest value from this year’s WPC…share them with me on Twitter @Jenni_Flinders.