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US Channel Chief.
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A Blog Series for U.S. Partners by Jenni Flinders, Microsoft U.S. Vice President, Partner Strategy and Programs.
Surprised? While I absolutely think the 2012 Microsoft Worldwide Partner Conference (WPC) is an essential event for Microsoft channel partners, if you’ve never attended and plan on simply showing up in Toronto on July 8, I encourage you to make a different, more fulfilling plan. WPC isn’t just an event you attend. It’s an event you experience, and as a result, you are a stronger business for doing so.
Next week is Microsoft’s chance to demonstrate a commitment to you, our valued partners, on a dynamic, global stage. This year we have an unparalleled and urgent need to unite the Microsoft Partner Network around a new era where advances in technology and the adoption of cloud computing have primed our businesses for explosive growth. If it sounds like an adventure, it is…and one I’m so glad we’re on together.
Because WPC 2012 is the largest annual gathering for the Microsoft partner community, it is like no other event in the industry. It enables attendees to network, learn, and prepare their businesses to succeed with Microsoft and the Partner Network for the year ahead. To make certain that you get the full WPC experience, I want to share three items that belong on your Conference checklist:
WPC 2012 is an experience for your business to feel, maximize, and leverage to reach your greatest potential. We’re even making available a “PR 101” QR code at the U.S. Lounge that will take you to a U.S. portal page containing downloadable materials that include the latest templates for awards, competencies, and general press release guidelines. Use them to share the many success stories we know you will have after experiencing the full range of possibilities at WPC 2012.
What conference sessions, networking events and other opportunities are on your WPC checklist? Share them with me on Twitter @Jenni_Flinders. Also, if you are active in social media, follow @WPCUS and use #wpcus to engage with us and receive event updates. For more planning information and links, use our handy slide shown at right (click the image to download). Toronto,here we come!