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A Blog Series for U.S. Partners by Jenni Flinders, Microsoft U.S. Vice President, Partner Strategy and Programs
Since introducing the concept of “winning together” at the Worldwide Partner Conference in July, I’ve received great feedback from partners, indicating that many of you are eager to share business successes within and throughout the partner community. I understand that putting this vision into practice may seem daunting in light of economic realities that may create barriers to collaboration and cross-selling. As the field of technology solutions providers grows, your individual market share grows smaller. As customers demand more for less, many of you must compete on price, yet offer less value in order to stay profitable.
As all of this continues to play out, someone loses in order for someone else to gain. It’s a practical balancing act over which we don’t have control, but it’s just as important that we focus on what we can control: our commitment to community. If we focus on winning together as a network, we can realize even greater individual successes.
A critical aspect of “winning together” is collaboration between Microsoft partners, where you leverage each other’s diverse strengths to solve increasingly complex customer problems. I encourage you to view the Microsoft Partner Network through a new lens, and recognize opportunities that are right in front of you--and very much in your control:
The coordinated effort of Microsoft Partner Network members QuickStart, Softchoice, and Prosum is a shining example of “winning together.” They jointly persuaded an “on-the-fence” Microsoft Enterprise Agreement (EA) client to renew. Talk about real partnership: training dialogue between QuickStart and the client expanded to include Softchoice and Prosum regarding deployment and EA benefits issues. As a result, the client not only renewed its EA but has sent its employees to Microsoft Official Curriculum courses and implemented some of the latest versions of Microsoft products and technologies.
Yes, the marketplace is tough right now, but your support and success within the Partner Network need not be. Partner organizations like the International Association of Microsoft Channel Partners (IAMCP) and HTG provide opportunities to connect and useful information about how Microsoft partners can share greater business benefits when working as, quite simply, partners.
I want to hear about your successes partnering with other Microsoft Partner Network members. You can share them with me on Twitter (@Jenni_Flinders), or send me an email at partnerQ@microsoft.com. Partner-to-Partner Links + Microsoft Pinpoint + P2P4U Blog Series + Partner Networking List + Meet & Greet Event Series Sincerely,
Jenni Flinders Microsoft Vice President, U.S. Partner Strategy and Programs
Read other Partnering with Precision posts on this blog.
Read Previous Posts by Jenni Flinders on the U.S. Partner Portal.