This week, we have a strong lineup and good blend of both information and engagement opportunities for partners. We had more than 35 pieces of content submitted for publication. We were able to consolidate a few of them, and a couple that were not time-sensitive were moved to our 11/1 edition, leaving us with 29 total stories this week, spanning new products, the latest membership information, partner-to-partner and partner-to-Microsoft connections, and our new Business Model Transformation series (see Training Resources below).  The three topics that are top of mind for me right now are the Windows Phone 7 announcement; the final countdown to the new Microsoft Partner Network; and security, as we made Microsoft Security Essentials available for free to small businesses, and released our October security bulletins last week.

Below are all the items we published in this week’s newsletter. The content you received in the newsletter delivered to your e-mail inbox is targeted to you according to your company’s Microsoft Partner Network profile and your role at your company. If you feel that the version you received in e-mail is missing something critical from this superset, please let me know by commenting here or sending me an e-mail (


Diane Golshan
Sr. Marketing Manager, U.S. Partner Team
Learn more about what I do at Microsoft.

Windows Phone 7 News

Windows Phone 7 is Coming Soon – Make It Yours
A different kind of phone, designed for life in motion, Windows Phone 7 offers partners the opportunity to capitalize on the growing smartphone market, poised to increase from $1.1 billion this year to $3.1 billion in 2014.

Windows Phone 7 Resources for Partners
Help your customers bring mobility to their businesses with Windows Phone 7 with our partner-ready resources, including links to technical training, customer-ready materials, and an IDC report about the growing smartphone market.

Windows Phone 7 – A Smart Way to Grow Your Business
Windows Phone 7 provides a robust platform for building applications that enable your customers to talk, share, and socialize the way they want, through integration with Microsoft Exchange, Microsoft SharePoint, and Microsoft Office.

Monetize Your Windows Phone 7 Apps
Download the Microsoft Advertising SDK for Windows Phone 7 to register your applications with Microsoft Advertising's solution for Windows Phone 7 publishers and app developers.

Develop Windows Phone 7 Apps for Government Customers
Developers who create the top 10 applications for federal government employees on Windows Phone 7 will receive an Xbox 360 Combo Pack this holiday season.

Partner News

Microsoft Security Bulletins for October 2010
As part of our predictable security update process, we released 16 comprehensive bulletins addressing 49 vulnerabilities, covering Windows, Internet Explorer, Microsoft Office, and the .NET Framework. Four bulletins carry a Critical rating, ten are Important, and two are Moderate.

Microsoft Security Essentials Available Free to Small Businesses
Small businesses may now download and install Microsoft Security Essentials (MSE) on up to 10 PCs in their company at no cost. MSE provides real-time protection that guards against viruses, spyware, and other malicious software.

Meet Other Local Partners and Develop Your Channel at our Meet & Greet Events
Partners have asked us to offer more opportunities to help them connect with other Microsoft partners and build their channel. Come to our Meet & Greet event to develop relationships with other local Microsoft partners, and meet with members of the Microsoft team.

The Simplify & Save Offer is Back
Qualifying customers can save up to 15 percent when they renew or consolidate one of more volume license agreements into an Open Value agreement. Use our resources to present this opportunity to your customers and help them take advantage of this offer.

New Customer Promotion: Microsoft Expression Studio 4 Ultimate
Microsoft Expression is a family of tools for professional designers building web and Windows client applications and rich media content. Use our new promotion to offer your qualifying customers up to 50 percent savings on Microsoft Expression Studio 4 Ultimate license and Software Assurance packs.

SMB Partner 4-1-1 Webcast on October 22
Brought to you by the U.S. Local Engagement Team, this webcast series is targeted to partners who serve small and midsized customers, and covers a different topic each month. This month, the 4-1-1 call will cover best practices for transitioning your sales, marketing, service delivery, and operations to capture your share of the growing Microsoft Online Services opportunity.

Microsoft Enrollment for Education Solutions
Beginning December 1, 2010, Enrollment for Education Solutions provides a great opportunity to increase revenue by offering academic customers a new, easy, cost-effective way to acquire Microsoft software and services.

Save Planning Time with the Microsoft Assessment and Planning Toolkit 5.0
Reduce IT infrastructure planning time and expense with features that include Microsoft SQL Server 2008 discovery as well as readiness and consolidation assessments for Microsoft Office 2010 and the Windows 7 and Windows Server 2008 R2 operating systems.

Extreme 2010 for Microsoft Dynamics CRM Partners
Join us November 7–10 in Las Vegas for the premier partner event focused solely on Microsoft Dynamics CRM and dedicated to advancing best practices and strategies for Microsoft Dynamics CRM organizations.

A Great Profile Moves Your Business Forward at Pinpoint
Showcase and sell your software and services on Pinpoint. Get customer insights and lead notifications through automatic customer lead notification. Take advantage of Pinpoint's enhanced features and create a profile today.

Microsoft Partner Network Transition and Re-Enrollment

Software and Logo Benefits Extension
To ease your transition to the new Microsoft Partner Network, we are extending the period eligible partners can continue to use the Gold Certified and Certified partner logos and software benefits until October 2011. Technical support benefits are not included in the extension.

Microsoft Partner Network 101: A Practical Guide to Next Steps
This video, hosted by Julie Bennani, general manager for the Microsoft Partner Network, takes you through a case study of a fictional partner organization, highlighting changes, benefits and next steps that partner should take to prepare for its next re-enrollment.

Microsoft Gold Competency Revenue Guidelines
If you are planning to attain one of the new Microsoft Partner Network gold competencies, you must commit to delivering a minimum Microsoft revenue amount. Download our short guide to understand the requirements.

Small Business Specialist Community (SBSC) and Microsoft Action Pack Subscription

Next U.S. Small Business Specialist Call is November 11
Join us each month for a call featuring guest speakers and topics covering product, sales, marketing, or general business topics of interest to Small Business Specialists. On our November 11 call, we'll discuss the upcoming Small Business Server and “Aurora” launch.

Rebates Available on Ready-to-Go Marketing Services for SBSCs
SBSCs are eligible to receive up to $500 back on marketing investments through Microsoft Ready-to-Go Marketing until December 31, 2010 or until supplies last.

Retain Your SBSC Membership at Your Next Re-Enrollment Date
Don't fall behind on the new Small Business Specialist Community exam requirements—take action in advance of your next renewal date. Contact the Regional Service Center for help scheduling your exams and developing your re-enrollment plan.

Activate Your TechNet for Microsoft Action Pack Solution Provider Benefit
Access the more than 70 Microsoft infrastructure titles for evaluation, and better understand your solution selling opportunities. If you are an Action Pack Development and Design subscriber, activate your MSDN for Action Pack subscriptions.

Download and Use Microsoft Exchange Server 2010 as an Action Pack Benefit
Your Microsoft Action Pack subscription benefits include internal-use licenses for Microsoft Exchange Server 2010.

Training Resources

Transform Your Business to the Cloud with Our New Web Seminar Series
In this new Web seminar series, you'll learn from other partners who have successfully built Microsoft Online practices around Microsoft Online Services. Listen to their best practices for how to transition your sales, marketing, service delivery and operations. For each module you complete, you may also be eligible to win a Kindle in our sweepstakes.

Happy First Birthday, Windows 7!
Advance your knowledge and skills around virtualization, MDOP, manageability, and business value. By completing an eligible Windows 7 sales or technical training course, you could qualify to win one of four Windows 7-related prizes.

Learn More about Microsoft Lync with Ignite Webcasts
These streaming videos, recorded at a recent Ignite technical training, cover the IM/Presence, Conferencing, and Voice workloads. With 18 presentations, 10 Hands-On labs, and one Make It Real Scenario, you'll get the Microsoft Lync information you need to start getting customers up and running.

Real Issues Discussed by Real IT Pros
Treat yourself to some face time with influential community members and Microsoft evangelists in a series of short, engaging video interviews. Bytes by TechNet takes you inside the minds of today's most interesting and influential IT professionals.

Are You New to Windows Azure and the Cloud?
Are you new to Windows Azure? Or would you like to see how other customers are leveraging Windows Azure? Try out these short “learning snack” videos. You're guaranteed to learn something new in just minutes.