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This week, our e-mail newsletter reached a significant milestone, delivering news aligned to Microsoft Partner Network profile data at both the organizational and individual level. While we have targeted the U.S. partner newsletter by program level, geography, and a few other attributes for the past few years, adding the internal rigor necessary to really deliver the right content to the right person at the right organizations was somewhat elusive. A change to our internal process for managing the newsletter that uses more of the features in SharePoint 2010 to submit, review, edit, and approve content now makes it easier to determine what content is right for each organization and each individual.
The U.S. partner newsletter is delivered via e-mail as a benefit of your Microsoft Partner Network membership. While blogs and social media like Twitter and Facebook offer good alternatives to e-mail as a means for getting news and information, many partners have told me they still like e-mail, particularly when they can open an e-mail from Microsoft and understand why they received and how it is relevant to them. If you’re one of those partners, and haven’t taken a look recently at the Microsoft U.S. Partner newsletter, I hope you’ll be pleasantly surprised by the new look, feel, and relevance we are delivering.
If you’d like to see the superset of news we delivered to U.S. partners today, you’ll find it below.
Have a topic for this blog you’d like us to cover next? Leave a comment on this blog, send e-mail to partnerQ@microsoft.com, or tweet @msuspartner.
Diane Golshan Sr. Marketing Manager, U.S. Partner Team Learn more about what I do at Microsoft.
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Sma;;er Partners need a more complete Newsletter because individuals fill multiple roles even though listed for just one.
Completely agree with "conceptual" (less the typo). The profile only allows for a primary role.
Diane - while the condensation of content is nice, the newsletter is now basically useless to me. The partner profile page allows the choice of only one role, as David said above. The role I chose in my partner profile has very little to do with the visibility I need to Microsoft news. I was going to suggest adding "Microsoft Relationship Manager" to the roles in the drop down box on the profile, but if that field is used anywhere else in MS as a filter, that might not be the cure I originally thought it to be. Perhaps if you allowed folks to choose multiple secondary roles...? Or, create one email with links to the various types of content and allow us, the recipients, to self-select the content we find relevant in our specific worlds. Were people complaining that they were getting too much information in the newsletters? :-)
Thank you for being open to comments.
I really like the new format Diane! Less cluttered and I didn't experience "information overload" with things that I don't need or use. Good Job!
(@conceptual and David Weston)
Great point, and thank you for the comments! In our planning for making this change to be more targeted, we noted that this might be an issue--some partners may need to see more content. I am looking at various ways to address the issue. I'd be interested in knowing whether any of the items in this blog post that didn't get included in your version of the newsletter are of interest to you, and what your role currently is. It will be helpful for me in thinking about how we target future content or edit content. You can e-mail me at partnerQ@microsoft.com.
Thank you for taking the time to comment and give me some suggestions for resolving this. Will you forward your version of the newsletter to me at partnerQ@microsoft.com, so I can see how we targeted yours? It will be helpful to me to think about how we make further enhancements.
@ Vic Symonds
Thank you for the nice note! Glad the changes made a positive difference for you.