DarkReading: If your security strategy relies on end users to perform updates or avoid risky behavior, then it's time to ask yourself a question: How much do end users really know about security vulnerabilities?

"Non-IT folks are often only aware of security vulnerabilities that are covered in mainstream publications and media or hit close to home by impacting a family member," says Mike Greide, senior security researcher at Zscaler. 

http://www.darkreading.com/vulnerability_management/security/client/showArticle.jhtml?articleID=224000172

-Urs