"Across the globe, Windows Internet Explorer 7 has more than 100 million users seeing green," VeriSign said in a press release about Extended Validation SSL technology earlier this month. About 5,000 sites are using the new technology, which gives users a "green bar" in their browsers when they prepare to click on a legitimate link. (See Nearly 5,000 Sites Now Using EV SSL.)

There's just one problem, according to a report issued yesterday: About 70 percent of consumers either don't use the green bar or don't know what they're looking at.

http://www.darkreading.com/document.asp?doc_id=147140&WT.svl=news1_3

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