Consumers strongly prefer to buy from companies that have not suffered data leaks, losses or theft, according to a new survey conducted for Check Point Software Technologies Ltd. The Check Point & YouGov survey of over 2100 British consumers highlighted how consumers’ trust of a company and its brand was affected by leakage or theft of personal, confidential data. It also showed how important it is to consumers that companies secure and protect their personal data, such as credit card details, addresses and other sensitive records.
http://www.securitypark.co.uk/security_article260201.html
Urs
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After reading such idiotic conclusions drawn from such a moronic survey, 100% of the people surveyed in my household this moment said they would gladly walk around with their credit card number painted on a sandwich board before basing any part of their security decisions on information from Check Point of YouGov.
Let's see, you asked people whether they would prefer to shop here or there based on emotional things that may or may not affect them in any way? And you only got 91% to say yes? That means you're even to daft to craft a survey that completely skews the results the way you intended in the first place.
I'd buy clothes from TJMaxx any day before I bought security from Check Point or based a decision on a YouGov survey.
It's probably better to look at real behavior, rather than hypotheticals. Ponnemon Institute research shows that 'abnormal customer churn' is almost always under 4%, and always under 8% after a single breach. In a few instances (a bank who was breached three times) customers really do leave in droves, but it's tremendously rare.
Adam