"In the age of personal information versus aggregated information collected from search engines and other Internet services, one's privacy can no longer be assured. Mark Rasch looks at a recent Amazon patent application that shows how the laws need to be tightened because the lines of privacy are becoming blurred..."

http://www.securityfocus.com/columnists/414?ref=rss

Good article about the topic of anonymity and privacy and amazon's approach: think privacy.

-Urs