By Andy Burton, Chief Revenue Office, Zynstra

There are not many times in your career when you get the opportunity to witness a dynamic change from a technology shift that impacts business models. For me, I strongly believe that 2014 is one such defining moment for the global channel, brought about by Windows Server 2003 and Small Business Server 2003 end of support (EOS). These platforms have defined and driven how many channel businesses have grown over the last decade.

Typically when such an event and EoS is announced, traditionalists extol a few short lived mutterings of discontent, but as surely as night follows day, life and business continue, albeit on the next version, incrementally different and yet the same. However, this particular EoS announcement brings the channel to a defining crossroads for their business model which cannot be ignored.

Many organisations irrespective of size of geography are now facing “the cloud dilemma”. They know they need to advance their IT capability and flexibility in order to meet their business objectives but they remain reticent to put all their eggs in one ‘deployment model’ basket. On the one hand they like to maintain control of what is important to them, to know where their data is and to know it is safe, on the other, they like the economics and service flexibility of the cloud.


The most common IT model in operation today is hybrid – part on-premise and part cloud services. Gartner* has opined that a hybrid approach to IT will be the natural end state for most organisations in the evolution of Cloud technology for the foreseeable future. That said, it is the infrastructure refresh cycles that drive new deployment models and so with over 2.6m WS2003 servers around the world to update within 12 months there has never been a better time to drive a sustainable change in your business by embracing Hybrid IT and managed services.

So, what’s the answer?

Everyone gets the potential of a Cloud based IT model: its’ flexibility, economics and accessibility. But where customers have legacy applications, regulatory concerns, fear losing control or limited internet access not to mention being able to see and feel their wholly owned technology this can be perceived to be too big a chasm to cross in one step.

However, a managed service delivering a hybrid environment through Zynstra’s cloud managed server appliances enables the IT channel to transition organisations to embrace the cloud at a pace and via workloads that best suits their business. With opex based pricing this is particularly attractive to the SMB, providing the ability to upgrade or refresh existing servers and applications and seamlessly link to cloud based services whilst maintain specific applications and services on site.

WPC Partner Opportunity

For Microsoft partners attending WPC, you have the opportunity to include a hybrid IT solution that showcases the best of the Microsoft solution set from Office 365 to Azure to PSLA to Windows 2012 and all delivered through you to your customer as a managed service. The Zynstra technology radically improves the performance and resilience of on-premise IT, keeping it current, patched, secured and backed up, reducing 90% of the effort for managing servers on-premise. What’s more you control the pricing, invoicing and support relationship. We stand behind your brand and your business model.

Zynstra’s award winning, Cloud Managed Server Appliances are the perfect solution to the cloud dilemma for both the global channel and global SMBs. A hybrid cloud solution that enables SMBs to have both on premise and cloud based IT environments managed by a trusted partner who is able to support their IT requirements today and tomorrow.

If you’re at the cloud crossroads, come and have a chat with us about our commercial packages to help you move your base to profitable cloud managed server appliances. It might be the best spent 15 minutes of your trip - Zynstra Booth 2106 or visit http://www.zynstra.com/ 

*Gartner Oct 2013.