One thing is clear - Cloud computing has arrived and you as a Microsoft partner should not wait to start investing in the future.

According to IDC research, cloud-oriented partners have experienced 1.5x higher gross profit and 1.6x recurring revenues (as a portion of total revenue) than other partners.

Growth in the cloud industry brings new opportunities that can evolve business models, increase margins and grow recurring revenue, which in turn increases company value. Successful partners are honing in on the right combination of services that combine Microsoft’s platform, Cloud services and hybrid solutions to win deals and establish future models of profitability, ahead of their competition.

Finding the right mix of business models is essential for long-term profitability. Learn more about the three primary business models in this video.

Download the full IDC survey for further details.