Counterfeit medicines are a growing threat to public health across the European Union (EU) and technology is fundamental to addressing this challenge.

Solidsoft, a UK-based software development consultancy has won the 2013 Microsoft Worldwide Cloud Partner of the Year award for its European Medicines Verification System (EMVS). Based on the Windows Azure cloud services development, hosting, and management environment, EMVS helps to prevent the spread of counterfeit medicines.

EMVS was commissioned by the European Federation of Pharmaceutical Industries and Associations (EFPIA) to verify the authenticity of the more than 10 billion medicines dispensed annually across the 27 member states of the EU. The system recognises a unique, encrypted identifier included in every legitimate medicine that will be scanned at the point of dispensing and verified through the Windows Azure–based service.

Solidsoft was selected to develop and operate the EMVS with the only proposal for a public cloud-based infrastructure. This will reduce the cost of ownership and delivery time while helping to ensure a robust, secure, and scalable solution that will be deployed across the EU.

Solidsoft’s expertise and innovation have already been recognised with five previous Microsoft Partner of the Year awards for development and integration. After 10 years specialising in on-premises development, Solidsoft embraced cloud offerings from Microsoft 18 months ago, proposing cloud first solutions to its clients.

Garth Pickup, CEO of Solidsoft, explains why this latest award is important to the company: “Moving to the cloud with Microsoft allows us to compete on the world platform and win massive projects against larger competitors, helping clients succeed with lower cost and less time.”

Pickup looks forward to receiving the award at the Worldwide Partner Conference (WPC) in Houston between 7-11 July. “This is fantastic recognition for the Solidsoft team’s expertise and innovation with Windows Azure cloud solutions. It’s an exciting time to be a service provider and our success with major projects demonstrates the benefits of Microsoft cloud technologies.”

Find out more about Solidsoft solutions.

Read the EMVS Press Release