Posted by Richard BoscovichSenior Attorney, Microsoft Digital Crimes Unit
What if one out of every four cups of coffee you purchased turned out to be an empty cup? You’d quickly switch to another coffee shop and you’d have some very negative reviews of the coffee seller who shorted you. Now let’s say that just one out of every 10 cups of coffee from your new coffee seller is empty – better, but you’d still want a new barista because you’re entitled to the cup of coffee you paid for.
Online ad clicks, unfortunately, are a lot like those empty coffee cups. A distressingly high percentage of the clicks that advertisers pay for are not made by human beings with genuine interest in that ad. Instead, they’re the result of automated Web traffic and other criminal activity that endangers the online marketplace for everyone who uses it - merchants, Web content providers and ultimately, consumers, who benefit from free, ad-supported online content.
Microsoft takes this problem very seriously, which is why we are partnering with the U.S. Secret Service to host the Online Advertising Fraud Symposium today in New York.
Editor’s note: The following is a guest post authored by Ernie Allen, president and CEO of the National Center for Missing and Exploited Children.
In late 2009, I wrote on this blog about PhotoDNA, an important technological step forward in preventing the spread of child sexual exploitation online.
Microsoft donated PhotoDNA, a technology created by Microsoft Research in cooperation with Dartmouth College professor Hany Farid, to the National Center for Missing & Exploited Children, so that we could use the groundbreaking image-matching technology with online services companies to stop the online distribution of the worst known images of child rape (aka child pornography).
Today, I’m proud to say that Facebook – a company that has revolutionized life online and, among other accomplishments, is one of the leading photo-sharing services in the world – will implement PhotoDNA on its network to further its commitment to keeping children from being victimized.
Posted by Pamela PassmanCorporate Vice President & Deputy General Counsel, Microsoft
Senator Patty Murray, Chair of the Senate Veterans Affairs Committee (D-WA), is to be commended for introducing the Hiring Heroes Act (S. 951) this week. It is important legislation designed to help American veterans translate their skills into language U.S. employers can understand. Sen. Murray’s bill is leading the way by providing significant support to our veterans as they return to civilian life and easing the transition from the military to family wage jobs in the civilian economy.
Posted by Vinny GullottoGeneral Manager, Microsoft Malware Protection Center
Today’s release of Microsoft’s Security Intelligence Report volume 10 is our most comprehensive global threat report to date, with in-depth regional threat intelligence for 117 countries from more than 600 million machines worldwide. The report highlights a polarization of cybercriminal behavior and an increasing trend of cybercriminals using “marketing-like” approaches and deception methods to target consumers.
Since 2006, we have released 10 volumes of the Security Intelligence Report, providing customers with unparalleled insight into the software threat landscape and guidance to better protect themselves. The threat landscape has changed significantly during those years with advancements in security and privacy technology and general awareness of cybercrime.
Posted by Frank McCoskerManaging Director, Microsoft Global Strategic Accounts
This week, I’m in Seattle attending the World Customs Organization’s annual IT Conference and Exhibition alongside more than 500 other delegates, helping Microsoft display the next generation of technology applications to help countries and companies realize the full benefits of international trade. This year’s conference theme is cloud computing, a technology we expect to revolutionize trade and customs operations.
This is a particularly timely theme, with the U.S. Agency for International Development (USAID) and representatives from the governments of Botswana and Namibia announcing at the event the Trans-Kalahari Corridor Regional Single Window (RSW). To be built on Microsoft technology, this will be the first cloud computing-based trade application to link, for the first time, customs processes between the governments of Namibia, Botswana and South Africa.