Posted by Brendon LynchChief Privacy Officer, Microsoft
Technologies and services that track, analyze and share individuals’ movements have proliferated in recent years. With more and more people connecting to the Internet through mobile devices, and with location based services surging in popularity, new concerns are emerging about how individuals’ movements are tracked and analyzed.
In recognition of Data Privacy Day on Jan. 28, Microsoft is releasing new research on consumer awareness of location based services and their privacy implications. We commissioned a survey of 1,500 people in the U.S., United Kingdom, Canada, Japan and Germany to evaluate consumers’ understanding and use of location based services. We found that respondents expressed strong concerns about privacy and how location-based data is compiled and used:
Microsoft CEO Steve Ballmer joined U.S. and Chinese business leaders for a meeting at the White House.
This year, we're doing something a bit different at the World Economic Forum in Davos, Switzerland.
Editor’s Note: Because tomorrow is Data Privacy Day, we are marking the occasion by profiling Microsoft’s Chief Privacy Officer and digging deeper into the privacy implications of location-based services. We’ve also asked Dr. Ann Cavoukian, the Information and Privacy Commissioner of Ontario, Canada, to share her latest thoughts on “Privacy by Design.” Dr. Cavoukian is widely credited with originating the concept of Privacy by Design, which is a major focus of the Federal Trade Commission’s recent report on online privacy.
The U.S. Federal Trade Commission’s recent Do Not Track proposal has been attracting a great deal of attention in business circles.
While supporters and detractors debate whether the proposal addresses the mounting concerns about online behavioural tracking, industry leaders – including Microsoft, Google, and Mozilla – are rising to the challenge, announcing Do Not Track features in upcoming browser releases.
At the World Economic Forum meeting, Microsoft discussed the potential of Natural User Interface technologies to address greater societal issues.