Microsoft Indonesia has teamed up with the US Embassy, the Global Entrepreneurship Program Indonesia (GEPI) and Dell to launch the inaugural Intellectual Property Rights App Challenge, aimed at raising awareness among the Indonesian public about Intellectual Property (IP) protection and enforcement through mobile phones. 

Getting together to raise intellectual property awareness: (from left to right) Mark Wang, Executive Director of Global Entrepreneurship Program Indonesia (GEPI); Muhammad Fauzy, Chief of Multilateral Affairs of DG IPR Ministry of Law and Human Rights, Indonesia; Amy Rule, from the US Embassy in Indonesia; Reza Topobroto, Director of Legal Affairs, Microsoft Indonesia; Fajar Anugerah, GEPI Program Officer

In the Intellectual Property Rights App Challenge, Indonesian app developers will compete across any platform (Android, iOS, Windows Phone, Blackberry RIM) to create the best app that helps promote the message of piracy prevention and copyright protection. The two winners from both the student and professional competitions will each receive funding of US$5,000 and support from the GEPI to refine their apps for public launch on World Intellectual Property Day in April 2013. 

IP protection is critical to the promotion of innovation and entrepreneurship. It has been estimated that more than 87 percent of PC software used in Indonesia is pirated; therefore IP protection is considered to be a significant concern in the country. 

“Effective IP protection plays an important role in fostering innovation and creativity in the technology sector,” said Andreas Diantoro President Director of PT Microsoft Indonesia. “Mobile phones today are the primary mode of communication for Indonesian youth and young professionals, particularly in urban areas. Through the Intellectual Property Rights App Challenge, Microsoft and our partners hope to invite both aspiring and professional app developers to create interactive, fun games or educational messages to increase consumer awareness of IP protection issues in Indonesia.”

 “Microsoft hopes to invite app developers to create mobile apps to increase consumer awareness of IP protection issues in Indonesia.”

- Andreas Diantoro, President Director of PT Microsoft Indonesia

For more information, please visit http://ipappchallenge.gepindonesia.org/