In this world of ours, millions lack access to things many of us take for granted like safe drinking water and a quality education. Millions more die every year from preventable diseases. Problems are everywhere. Pick one that you think needs solving.

Microsoft Australia is promoting ‘Food for Thought’, which aims to get the general public to take a moment and think about the world’s toughest problems – problems that the students in Microsoft’s Imagine Cup are tackling with technology. This month over 450 students from 107 countries will compete for the Imagine Cup World Wide title in Sydney.

Food for Thought is a great initiative where Microsoft is engaging the public to ask, “If you could solve one of the world’s social issues through technology, what would it be?" For every idea submitted in writing or on Twitter during the promotion Microsoft is donating $1 to Foodbank on the participant’s behalf – providing meals to Australian families in need. Plus, they will be rewarded with a yummy treat which has been sourced from the market.

Foodbank is a non-profit organisation that acts as a pantry to over 2,500 charities, community groups and schools that provide food relief to disadvantaged Australians. As the largest hunger relief organisation in the country, Foodbank distributes over 88,000 meals each day. Just $1 can provide 2 meals.

Anna Howarth, Citizenship Manager, Microsoft Australia, volunteered at Paddington markets last Saturday, and was amazed by the participation. “The response from the public was overwhelmingly positive. They were really engaged and wanted to understand what the Imagine Cup was all about.”

Imagine Cup student participants were also at the Food for Thought stalls talking about the solutions they had built for the competition with technology such as Xbox-Kinect and apps for Windows Phone.

The thoughts collected during the Food for Thought promotion will be used to inspire next year’s Imagine Cup student teams – since the first step for a team is picking a problem that they want to solve.

The Imagine Cup is a competition for tertiary student teams who combine their passion, creativity and technical know-how to tackle some of the world's toughest problems. It’s how Microsoft encourages students to make a difference in the world through the power of technology.

Now you can play your part: If you had the chance, which world problem would you tackle with technology? Get involved at www.microsoft.com.au/thought or on Twitter at #FFTAU or check out the Food For Thought stall on Saturday, 7 July, at Pyrmont Markets, 7:00-11:00 am.